Joe Biden as strategist: lessons for managing a brand through unprecedented times

If you’re looking for leadership lessons, why not look straight to the top? Rob Shepardson, political strategist and co-founder of M&C Saatchi agency SS+K, looks at the playbook of president Biden. Drawing on experience working for the Obama and Biden White Houses, he also gives us a rare insight into the commander-in-chief’s next moves.
Defying history, battling an authoritarian-led opposition and digging out from record-low job approval ratings, Joe Biden now has a fighting cha