JCDecaux announces launch of 4K screens, yet stands by its billboard inventory as rivals ditch theirs

Out of home agency JCDecaux is showing no signs of retiring its traditional billboard offering, bucking the trend set by the likes of Clear Channel of aspiring toward a digital-only inventory.
The group announced it will be bringing 4K screens to the UK in 2017 at Wednesday’s (18 October) IAB Digital Upfronts, promising high definition OOH advertising initially on its six-sheets and within the mall environment. The company also announced further investment into its digital offering through