J. Walter Thompson London wins global creative duties for The Macallan

J. Walter Thompson London has been chosen as the global creative agency for the The Macallan.
Three other global agencies competed in the pitch process, which was handled by AAR Group. This marks the first time that the Edrington Group whisky brand has appointed an agency for a global advertising campaign. 
J. Walter Thompson London will be tasked with creating a new global creative idea for The Macallan, which will serve as the basis for a long-term platform for th