It’s time for a Cannes Lions reality check

At times, the Cannes Lions Festival of Creativity seems about as far removed from reality as possible. You have Channing Tatum giving his views on the advertising industry. Emails are answered while lying on the beach. And gallons and gallons of alcohol is drunk even on school nights (OK, maybe that last one isn’t so far-fetched).
So it’s been nice at Cannes this year to have a few moments that bring you back down to earth. A few doses of reality that make you realise that the whole