It’s official, Lastminute.com has The X Factor… sponsorship

Travel website Lastminute.com has secured an official partnership with primetime TV singing competition The X Factor.
Working with ITV, FremantleMedia and Syco Entertainment, the brand will support the show that is now in its 13th season while benefiting from exposure to its large audience during the show’s 16 weeks.
The agreement includes becoming the official in-app voting partner, also tagging along with in-show integrations, licensing rights, ticket giveaways and supplying Lastminute.c