Is TikTok the perfect home for luxury brands?

Is TikTok marketing distinctive for luxury brands? Fotini Efstathiou proposes that they might have an easier time, revealing how brands in the space can leverage the social platform to engage consumers. 
Did you know that TikTok users are 31% more likely to buy a premium version of a product than the average social media user? TikTok revealed this stat earlier this year, along with the update that #luxury has over 21.1bn views.
It's no wonder that luxury brands are seeing the power TikTok h