Is ‘e-commerce’ as we know it dead? Expert predictions for 2023

At a recent roundtable on digital commerce present and future, we asked six experts from The Drum Network one simple question: what will change over the next year? For our e-commerce deep dive, here are their predictions – including one bold prediction that we won’t be talking about ‘e-commerce’ at all in 12 months’ time.
Nicholas Crane, commerce lead, Adapt Worldwide: The end of ‘e-commerce’
My prediction for 2023 is the decline in usage of the word &ls