Is B2B becoming less boring?

It would be unfair to say that the B2B space was ever completely boring, but some argue it’s at a turning point toward deeper connection and more creative work. We tracked down six industry leaders to ask: is B2B becoming more exciting?
Business-to-business (B2B) marketing has long been thought of as business-to-customer’s (B2C) unattractive sibling. If that’s ever been fair, it’s becoming less so every day with major networks reforming their B2B offerings and a raft of h