IPA Bellwether: marketers as downbeat about prospects as they were at start of pandemic

Report shows that, industry-wide, financial confidence is at lowest level since Q2 2020.
British companies are as pessimistic now about their financial prospects as they were in Q2 2020, according to the latest Institute of Practitioners in Advertising (IPA) Bellwether report.
After surveying 200 companies, the IPA found half are downbeat about the financial outlook, while just 6.3% were upbeat, resulting in a net balance of -44.3%. It is the most pessimistic assessment of industry-wid