Invidi addressable TV service sprouts up in Brussels

Addressable television business Invidi has launched a new Brussels-based operation it claims will help Europe 'leap frog' the US when it comes to targeted TV.
The new operation offers a service that allows targeted television across linear, digital and time shifted operations and has been two years in inception, CEO David Downey told The Beet TV Retreat conference.
The system allows channels tenancy of the platform on one level, while protecting commercially sensitive data on the other. However,