Intermarketing Agency appoints Rob Edwards to lead new data and CRM offering

Former Callcredit and Bauer Media manager Rob Edwards has joined Intermarketing as the agency’s channel strategy director.
Edwards will lead a newly-formed 12-strong team (including the agency’s new head of CRM, ex Wunderman data strategist, Andrew Ananth) provide data analysis, insight and strategy to help clients “demystify, humanise, simplify, hone and make better use of their relevant data”, according to Nickii Gray, Intermarketing's managing director.
The new team wi