Instagram now allows brands to embed external links in Stories

Instagram has made a trio of updates to Stories – the biggest overhaul of the feature since its launch in August – among which is the ability for users and brands to add links.
Instagram Stories allows users to share a chronological slideshow of videos and pictures with their friends on the platform. On both formats, these streams disappear after 24 hours.
More than 100 million people are using it every day, according to the Facebook-owned company.
It claims that adding links will &l