Instagram doubles its advertiser base and argues brands shouldn't create ads that 'depend on sound'

The photo-sharing app, once a closed book to advertisers, has introduced a raft of new features over the last year designed to make it an advertiser’s playground.
Before September 2015 Instagram’s capabilities were available only to a select number of advertisers in eight countries. The platform heavily controlled the environment to let users adapt to ads in a controlled way.
Last September, it opened up its ad inventory in 200 countries to businesses of all sizes. Today (2