Inside Hilton’s plan to stay ahead of the tech curve, and the competition

Hilton Worldwide is hoping a series of new digital innovations to enhance the customer experience across its hotel chains will help it differentiate from competitor brands that are jumping on the digital first bandwagon.
Hilton is on a mission. The hotel giant, which owns 13 brands and 4,726 properties (that’s over 775,000 rooms) is working to get all of its guests to sign up to its HHonours loyalty programme and corresponding app that serves as the power house behind Hilton’s digita