Inside agencies' fight against disruption in Asia Pacific

In part one, we wrote about about how management consultancies, publishers and technology firms are starting to offer digital marketing and advertising services to their clients in Asia Pacific. This is part two, where we find out how agencies are responding to these developments.
The Drum reached out to the agencies of holding companies including WPP, Interpublic Group, Samsung, Publicis Groupe, Dentsu, as well as independent shops and industry experts, who shared their thoughts with us. H