Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens

In a sign of the ever-converging worlds of adtech and martech, Innovid has today (December 6) announced integrations with Adobe, IBM and Oracle for the launch of its Innovid Marketing Cloud Suite, with consumer packaged goods (CPG) provider ConAgra employing the new tool at launch. 
The new suite lets advertisers personalize the video ads they serve to consumers as part of their wider marketing campaigns by passing user internet data between the Innovid Marketing Cloud Suite and their chose