Innis & Gunn, fed up with beer glass theft, invites fans to fill their pockets
Edinburgh craft beer brand Innis & Gunn has launched a summer marketing campaign in Scotland talking directly to pub-goers who steal its glasses.
The ‘Your Call’ campaign saw the brand set up shop in the centre of Glasgow to dish out crates of its much-desired glassware in the hopes consumers will get the theft out of their system.
The #PeopleMakeGlassGo activation, a pun on city slogan People Make Glasgow, saw the brand distribute free glasses and pint tokens to the public, havi
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