03-08-2016 16:00 via thedrum.com

Infographic further confirms that millennials prefer to be mobile, personal

The US is home to 87.5 million millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “Generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million.
While millennials are a vastly diverse group of individuals, they are in a unique position because most millennials grew up with digital technology from their infancy. For this reason, they interact with brands in a very different way and th
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