Infectious Media hopes to win over US and APAC with centralised tech strategy

Infectious media has opened its first offices outside Europe, opening in Chicago and Singapore in the second half of 2016.
According to co-founder Martin Kelly, it plans to offer an alternative model to the big network media agencies, by driving efficiencies by keeping some operations, such as data, centralised.
“We’re one of the only independent businesses to be able to say we have a global business, unless you go to the likes of GroupM. We pitch against the networks in the market w