Indonesian trade bodies come together with ComScore for single online currency

Five Indonesian ad industry organisations have united, as the Indonesian Digital Measurement Consortium (IDMC), to form a single online currency, of which a two-year contract has been awarded to ComScore.
The industry measurement standard has been agreed by the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APPINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Associ