Independent agencies need to get on board with the Evergreen Movement

To work in today’s advertising industry is to know uncertainty. Studies show that 58% of marketers plan to review their agencies in the next year. The endless cycle of reviews and the need to constantly churn out pitches has left agencies struggling to keep up with the short term and failing to think strategically about the long term. In some ways, it’s hard to blame them. In these circumstances, long-term thinking can seem like a was