In the loop: The creative resurgence of the humble gif

Though it’s almost 30 years old, the humble gif has had something of a resurgence of late, its simplicity slotting in perfectly as part of today’s fast, frivolous vernacular.
The file format we’ve come to know and love was introduced by Steve Wilhite at CompuServe in 1987, and has become ever more ubiquitous on the internet in the years since (and as Wilhite has stressed on many occasions, it’s pronounced with a soft ‘g’, no matter what you might think).
The s