Improving the content experience: introducing AI-enabled 'hyper-personalization'

If brands aren't relatable, their content won't be either. For The Drum's Content Marketing Deep Dive, Ellie Hanson of digital agency Rawnet explores how AI is changing the content landscape. 
As we approach the end of the year, it’s a good time to reflect on the success of each marketing strategy and what the industry can expect in the future. Current platforms and social media apps like Instagram, LinkedIn and TikTok have made it possible for businesses to be more personable and rel