Ikea’s top marketer Claudia Willvonseder promoted to GM role

Ikea’s global chief marketing and communications officer Claudia Willvonseder has been promoted to general manager for the retailer’s Swiss operations.
Willvonseder has served as global CMO since 2014 but has worked at Ikea since 2006 in a variety of marketing roles. Prior to moving brand side, she was chief creative officer at Saatchi & Saatchi.
However, now "broadening her remit” she has moved from the business's HQ in Sweden to its Zurich-based office in Switzerland