If Boris mocks advertising, should advertising then mock Boris?

Advertising is such an easy business, you make up some over claim about your product, stick it on a poster and then you punt it out there for everyone to buy your product. Sales go up, you may even get a bonus. But when the product arrives and it doesn’t actually do what you say you then you have a big problem. Because to use advertising to mislead people leaves you open to the huge vault of anger when people feel they have been properly duped. But people are a forgiving lot and so often i