If blockchain is the answer for global brands, what is the question?

As part of The Drum’s Globalization Deep Dive, Mischief Maker’s Scott McKenzie argues that global brands can no longer ignore the promise of blockchain.
It’s a simple question that seldom has a simple answer: why do we matter?
Brands struggle on this most basic of questions. Not just small or emerging brands, but big, public brands that have been around for a lifetime or more.
As the global village simultaneously grows closer with technologies designed to connect