Iceland’s digital focused store is completed with help from Whippet

Frozen food specialist Iceland's Clapham Common store in London has completed its refit and modernisation plans, with help from creative agency Whippet.
With intention to develop a more surprising and engaging in-store experience, the establishment now possesses an entirely new look and feel. Every touch point in the customer journey has been considered – from the new fascia to the navigation, brand, service and value communications. 
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