Iceland warms to creative agency Whippet

Frozen food retailer Iceland has appointed creative consultancy Whippet to develop new in-store communications for its future stores.
Whippet, specialists in retail strategy, communications and design, won the account following a competitive pitch.
Neil Hayes, merchandising and format development director at Iceland, said: “We were thoroughly impressed with Whippet’s ideas and approach. Their understanding of the supermarket environment and expertise in customer journey and communica