Iceland aims to avoid 'Christmas fatigue' after holding its winter ad back until December

Iceland has released is first Christmas campaign without a celebrity later than other retailers in an effort to avoid 'festive fatigue'.
The frozen food retailer's ad this year, created by Karmarama, centres around Christmas-aholics Nick and Sarah Clause who celebrate the festive holiday all year around and are given a surprise delivery of frozen food. 
 
 
Iceland chose to hold the campaign back until 1 December rather than release during November when most other retailers begin