Ice buckets and push-ups show B2B marketers the way

If you cast your mind back to 2014 you may remember the flurry of fundraising challenges that hit our social feeds. We had the no makeup selfie raising money for cancer research, and the ice bucket challenge – it’s unlikely you’ll forget that one if you took part. We are now seeing the 22 push-up challenge, to raise awareness for veteran suicide, gaining some huge traction. 
Despite the cynics, no one can deny that they were a hit. And last week we heard that the