IBM on why livestreaming and cloud video is the future for broadcasters

One of the greatest struggles with the transition from totally linear TV to OTT and social distribution has been a cohesive system to distribute, optimize and track success. Found Remote interviewed the IBM Cloud Video team at IBC, leaders in pushing this transition. 
Braxton Jarratt, General Manager of IBM Cloud Video, has built his career on addressing the issues that he believed the TV industry would have as they leapt into the digital age. Brad Hunstable is the founder and CEO of