IAB UK introduces CTV, audio and gaming to its Gold Standard certification

The Internet Advertising Bureau (IAB) responds to a changing digital advertising environment.
As gaming, audio and connected TV (CTV) advertising become larger parts of the media mix, IAB UK is broadening the scope of its Gold Standard guidelines with the aim to increase transparency across the spectrum of advertising opportunities.
The original iteration of the Gold Standard, launched in 2017, was primarily designed to tackle opacity within digital advertising across digital disp