IAB and ISBA have joined forces to help UK brands and agencies understand mobile

The Internet Advertising Bureau (IAB) UK and ISBA have joined forces to launch a mobile handbook outlining the key trends of mobile advertising as mobile ad spend has seen growth of 56% in the first half of 2016 and yet is a topic widely misunderstood by advertisers, according to the IAB.
The Big Mobile Handbook for buyers will give guidance on such topics as planning and buying mobile campaigns, execution, navigating mobile data and implementing a mobile strategy fit for future growth.
The coll