IAB: 62% of connected device owners are open to advertising

Research from the IAB into the Internet of Things (IoT) claims that 65% of owners of such devices are open to receiving ads on these screens – a statistic that is likely to prove interesting to marketers in the run-up to next month’s Consumer Electronics Show where connected devices are likely to take center stage. 
The study launched today (December 15) claims that 62% of American consumers own at least one IoT device, such as a connected car, smart TV or fitness tracker,