Humanising brands: how Hendrick's Gin speaks to consumers

Brands are searching for ways to automate the delivery of their services and products, but more often nowadays brands are looking at how AI can help them to relate and interact with their consumers.
But while it is reasonably straight forward to create machines that can help to pack boxes in an Amazon warehouse, creating machines or software that can realistically understand and replicate the complexities and intricacies of human relationships is much more challenging.
This challenge plays a big