How xAd will drive efficiency for food redistribution charities on The Drum’s Do It Day

In cities all over the world, homeless people starve, while businesses throw away tonnes of food that in many cases is still edible. Such a dire situation invoked similar responses from xAd's two Plan It Day challenge teams, with one focusing on the distribution logistics and the second on the marketing efforts. The challenger decided that combining the two would create a stronger overarching solution.
Daniel Warner, supply and data director at xAd, highlighted Team One's logistical understandin