How xAd used location technology to help feed over 200 people in need

"In our six hours out collecting food, we had a definite deliverable and we went out and we used marketing technology to support us doing that. If the purpose of Do It Day is to use marketing to make a difference in one day then I think we achieved it."
At Plan it Day in November, location technology company xAd conceived an idea to use its resources to supply food banks in need, working with outlets and retailers to distribute their surplus supplies. And at yesterday's Do It Day, the event