How web3 can transform omnichannel into ‘metachannel’

Web3 is already beginning to revolutionize the retail industry. Here’s how it can be leveraged to engage customers through what  'metachannel' experiences, writes Frog exec Liron Reznik.
What comes after omnichannel retail? As Web3-related technologies — like non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs) — gain traction, we could enter the age of metachannel retail. 
Some brands are already designing stores that bridge the physical-