How top agencies are preparing for impending recession

With inflation at record highs in many markets, agencies are poising for an economic downturn. Top advertising, media and communications agencies share their predictions, advice for adland and insights for guiding clients through a potentially stressful economic period.
This month, the US market reached the highest annual increase in inflation in over 40 years, at 9.1%, per the latest data from the US Department of Labor. With inflation peaking, the Fed has hiked interest rates, with another inc