How to utilize TikTok for community management

It’s human nature to want to feel part of something. Looking to brands such as Ryanair and Mercedes, Abby Reilly of Wilderness explains the power of community in creating an online presence and how brands can grow simply by being relatable.
TikTok is the platform every brand wants to conquer to generate sales, engagement and virality. But with its individually-curated algorithm, sometimes trending audio or great content isn’t enough to break the back of TikTok and get your