How to use chargebacks to improve Amazon logistics

Amazon chargebacks don’t have to be a hindrance, according to Optimizon’s Holly Anstee and Mel Henson. From the perspective of the Amazon specialist agency, they advise on how to see chargebacks as a guide to improving logistics when selling.
If you sell on Amazon, then Amazon chargebacks are probably the bane of your life. It’s something that frequently takes big brands by surprise and can cost thousands. How can Amazon take so much money for seemingly obscure infringemen