How to turn Christmas shoppers into loyal customers

Shopping for the Holiday season is a hotly debated topic, whether to start in August or leave it until late December. Ashamedly, I must admit that I fall into the latter. What can I say? I love endless queues, trodden toes and a scramble in Aisle 1 for the last Christmas Pudding.
With festive shoppers becoming discount customers searching high and low for the best deals, how can brands turn ‘Discount Daisys’ into ‘Loyal Larrys’? 
Increase awareness of discounts &