How to get ‘better ads’ into augmented and virtual reality

Augmented Reality (AR) and Virtual Reality (VR) are moving mainstream, having been featured in ‘The Apprentice’ last week. However, rather surprisingly, they have been around for a while.
‘The Wonderful World of Oz’ was written by L Frank Baum back in 1900. The next year he wrote ‘The Master Key’, featuring glasses which layered material onto what the user was looking at.
In 1992 the terms ‘Augmented and Virtual Reality’ were coined by engineers wo