How to bridge the online and offline consumer experience

The customer journey is only becoming more complicated with hundreds of potential touch points for a transaction as simple as buying a pair of shoes. So what are brands and marketers to do?
Per Gwen Morrison, CEO of The Store at WPP, at ad:tech on Wednesday, brands should look at the online customer journey because consumers can search for whatever they want and customize their experiences and everything is contextually relevant because they’re driving it. That’s versus in-store, whe