How to avoid shiny object syndrome in marketing

“We need a strategy for how we are going to use Pokémon Go for our client.”
What I had feared, happened. The insane growth of this alternate reality mobile application had made its way into the forefront of our client’s digital strategy.
Step aside, Snapchat. Step aside, VR. A new shiny object has entered the arena.
Working for a digital agency, shiny new objects are a daily occurrence. Pokémon Go localization, Facebook Messenger bots, Snapchat filter lenses&mdash