How Time Out is leveraging branded content opportunities in North America

Time Out North America has spent the past year and a half beefing up its branded content arm, one of the fastest growing revenue streams for the publisher, as it looks to position itself as a key partner for brands looking to reach its young, city-centric audience. 
Since joining Time Out North America early last year as executive vice president, Justin Etheridge – who co-founded Time Out Australia and previously served as its CEO – has been working to ramp up branded content ef