How the brand values of Premier League players changed after week 1

The opening weekend of the Premier League season saw the brand value of a number of players significantly shift, with Joe Hart’s marketing appeal taking the biggest hit.
The Brandtix sports index reviews performances of individual players and teams both on and off the pitch in order to accurately measure their true brand value in real-time. Using a combination of Opta's on-pitch statistics and social media reach through Twitter, Facebook and Instagram, Brandtix is able to draw up a co