How social platforms are inspiring social change

Attendees at this year’s Cannes Lions will have been left in no doubt as to the pre-eminence of social platforms in communications today. In addition to the Cannes Social Academy, there were two new awards for social in the Cyber Lions and social was a key platform in almost every award winning piece of work throughout the festival.
At the same time, there was an even bigger showing of work which aimed to deliver a wider social purpose. So big in fact that there have been some fairly robus