How Shazam is approaching the challenge of advertising to such a rapid user flow

It takes a user just a few seconds to identify a song in Shazam, then leave, making monetisation of user flow tricky. To offer a more attractive buy to advertisers, the music recognition service is looking at new ways to retain user attention.
As an app which serves a very quick consumer need, Shazam faces a unique challenge in monetising its users. Now that AOL’s research has found video is going to be the biggest driver of revenue in 2016, Shazam’s head of programmat