How Samsung is taking over Piccadilly Circus for 24 nights in a choral Christmas activation

Samsung has been promoting its Gear S3 smartwatch in the final countdown to Christmas with a rather surprising musical experience at the Eros statue in London’s Piccadilly.
Working with Cheil and Framestore, the tech brand enlisted 24 choirs representing 24 countries to perform on each day of advent. Tonight’s (21 December) performance comes courtesy of Ireland’s Ceiliuradh, while groups from Jamaica, Bangladesh and England will take on the final three performances.
Each singer